SABU MKT3 - Best and (not so) Best Practices of Social Media Marketing

Institution:

Ivy Tech Community College-Central Office

Subject:

Sales and Business

Description:

Social media tools have changed the way companies market their business and build relationships with consumers and stakeholders. In this introductory course, participants will be given an over view of best practices in social media marketing. We will also discuss social media marketing disaster cases. From this comparison of best practices and disaster cases, participants will learn what to do and what not to do if social marketing is a strategy they want to incorporate into their overall marketing communication plan.

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

Phone Number:

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Unaccounted for code

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