HLTH IML3 - Innovative and Effective Marketing in a Long Term Care Facility

Institution:

Ivy Tech Community College-Central Office

Subject:

Healthcare

Description:

Build brand equity with the concept of innovation and finding niches for the long term care facility. Discuss marketing vs. sales, and how to develop a marketing strategy. The role of a SWOT analysis and marketing plan presentation are reviewed with team case studies.

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

Phone Number:

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Unaccounted for code

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