UMBR MSIM 390 - International Marketing

Institution:

Arcadia University

Subject:

Description:

This course focuses on both theoretical and current business practices of companies in international markets, with emphasis on the European Union countries. It will examine the challenges and barriers of international marketing, as well as identifying and analyzing specific marketing techniques and modifications necessary to accomodate cultural differences, especially within the EU mix of nations. Two competing aspects will be emphasized: the struggles European companies have with marketing their products internationally and from the US perspective of American companies developing international strategies to compete in the EU. Topics include: political and legal factors and restraints, culture and business customs, economic and technological developments marketing planning and segmentation, in-depth international 4P analysis and interntaional strategic marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arcadia.edu

Phone Number:

(215) 572-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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