LONS BUUK 390 - Marketing in the UK Environment

Institution:

Arcadia University

Subject:

Description:

This course analyses the major principles of marketing in UK consumer, industrial and service organisations. It explores the manner in which firms can gain a competitive edge by adopting a customer orinetation. The course is taught by lecture and seminar. AUC Designation: Ss

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arcadia.edu

Phone Number:

(215) 572-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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