BA 612 - E-Commerce

Institution:

Arcadia University

Subject:

Business Administration

Description:

This course explores the key elements in marketing on the internet, including branding, creating competitive advantage, planning a web site, online research, customer relationship management, advertising, social media, and integration of online and traditional marketing strategies in a global marketplace.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arcadia.edu

Phone Number:

(215) 572-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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