THM 3214 - Marketing Management in Sport and Recreation

Institution:

Temple University

Subject:

Description:

An analysis of essential marketing, promotion and sales principles as currently applied in the sport and recreation industries. Guidelines for formulating marketing goals and strategies, inclusive of target marketing, will be included. The marketing mix will be evaluated in terms of specific applications set in both industry segments. Trends, issues and problems influencing the industry will also be examined. Principles of salesmanship, sales techniques, sales strategies, and evaluation of sales performance in light of goal planning and objectives will be covered.

Credits:

3.00

Credit Hours:

Prerequisites:

ECON 1101 (C051) and MKTG 2101 (0081). Warning: Failure to comply with prerequisite(s) may result in the de-enrollment of your courses

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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