THM 3314 - Marketing and Sales in Tourism and Hospitality

Institution:

Temple University

Subject:

Description:

An analysis of essential marketing, promotion, and sales principles as currently applied in the tourism and hospitality industries. Guidelines for formulating destination-oriented marketing goals and strategies, inclusive of target marketing, will be included. The marketing mix will be evaluated in terms of specific applications set in both industry segments. Trends, issues and problems influencing tourism destination marketing will also be examined. Covers principles of salesmanship, sales techniques, sales strategies and evaluation of sales performance in light of sales plan goals and objectives.

Credits:

3.00

Credit Hours:

Prerequisites:

ECON 1001 (C050), 1101 (C051), or 1102 (C052). Warning: Failure to comply with prerequisite(s) may result in the de-enrollment of your courses

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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