MKTG 4596 - Marketing Strategy Planning

Institution:

Temple University

Subject:

Description:

The application of quantitative and behavioral techniques to the strategic planning and evaluation of marketing systems. Emphasizes integration of the knowledge acquired during prior marketing course work. This is accomplished through a competitive computer simulation, individual applications of concepts and theories to actual firms, cases, and the development and presentation of a marketing plan set within a strategic marketing context.

Note: Capstone course for Marketing majors. It is strongly recommended for students in their senior year. MAY NOT be taken in the same semester as any MKTG CORE (3511, 3596, 3553) course.

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 2101 (0081) or 2901 (0091), and 3596 (W160) and 3511 (0210), and 3553 (0250), all with a grade of C or better, and at least one other 3500-level marketing course

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 01/17/2011 

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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