MKTG 3596 - Consumer and Buyer Behavior

Institution:

Temple University

Subject:

Description:

A survey and integration of concepts, theories, and frameworks that help explain the behavior of consumers. Topics include perception, product knowledge and involvement, decision making, learning, conditioning, and social influences such as culture, micro-culture, and social class. The course emphasizes the use of these concepts in developing marketing strategies. This is a WRITING INTENSIVE course and class size is limited to 20 students.

Note: Marketing Majors must earn a grade of C or better in this course to be eligible to take the capstone Marketing course 4596 (4501 for freshmen admitted fall 2008).

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 2101 (0081) or 2901 (0091) with a grade of C or better

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 01/17/2011 

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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