MKTG 3508 - Strategic Application of Technology in Marketing

Institution:

Temple University

Subject:

Description:

The basis of all commerce has continued to evolve to incorporate new and better technologies, which are developed for and diffused throughout business practices. Technology embedded e-commerce is now an integral part of all business and marketplace behaviors. Far beyond storefronts and the catalogue model of sales and distribution, technology introduces efficiencies into the value chain that become critical to corporate strategy. This course will review current and emerging technologies and their applications to the strategic creation, maintenance, and communication of value within the corporate value chain and the marketplace context. It includes the peer-to-peer markets, the symbolic use of brands and the manner in which marketplace intelligence is collected and analyzed.

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 2101 (0081) or 2901 (0091)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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