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Institution:
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Temple University
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Subject:
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Description:
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A brief introduction to the behavioral aspects of personal selling and a discussion of sales management. The course includes recruiting, selection, training, motivation, compensation, control, and the strategy of matching the sales effort to the sales task.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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MKTG 2101 (0081) or 2901 (0091)
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(215) 204-7000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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