MKTG 3503 - Promotion Management

Institution:

Temple University

Subject:

Description:

Strategic management of the entire promotion blend. Relationship of advertising, personal selling, sales promotion, and publicity to meet the information needs of the pre-selected market segments. The interaction of promotion with the rest of the marketing mix and the transaction process will also be covered.

Note: Marketing Majors must earn a grade of C or better for this course to count towards the major requirement.

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 2101 (0081) or 2901 (0091), and 3596 (W160)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 01/17/2011 

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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