Information has become a valued strategic asset and successful management of market information is essential for a firm’s sustained profitability. This course exposes students to the collection, analysis, and utilization of electronic data for the development of marketing strategies. The course includes the study of data warehousing technologies, marketing information systems, data mining, and customer relationship management. Note: Prior to Spring 2009, this course was titled “Information Management for Electronic Commerce.” Marketing Majors must earn a grade of C or better for this course to count towards the major requirement.