MKTG 3511 - Marketing Research

Institution:

Temple University

Subject:

Description:

Methods for collecting, analyzing, and interpreting data relevant to the marketing decision-making process. The course will focus on structuring marketing problems in terms of specific research questions, understanding primary and secondary sources of marketing research data (including issues in data collection), using specific techniques for analyzing marketing research data, and using these analyses to make better marketing management decisions.

Note: Marketing Majors must earn a grade of C or better in this course to be eligible to take the capstone Marketing course 4596 (4501 for freshmen admitted fall 2008).

Credits:

3.00

Credit Hours:

Prerequisites:

MKTG 2101 (0081) or 2901 (0091) with a grade of C or better, STAT 2101 (C021) and 2102 (0022) OR STAT 2103

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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