MKTG 2901 - Honors Marketing Management

Institution:

Temple University

Subject:

Description:

Introduction to the discipline of marketing. The nature of marketing activities in contemporary society and the firm. Study of marketing mix variables and decision processes involved in corporations and public agencies. Concepts from economics, behavioral sciences, and modern systems theory are incorporated.

Note: Open only to business designated honors students or with special permission. May be used to meet the marketing requirement of the Fox School of Business and Management. Students who intend to take Marketing 3511, 3553, or 3596 are required to earn a grade of C in this course.

Credits:

3.00

Credit Hours:

Prerequisites:

ECON 1101/1901 (C051/C091); ECON 1102/1902 (C052/C092) is highly recommended but not required

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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