BTMM 4641 - Broadcast and Cable Programming

Institution:

Temple University

Subject:

Description:

Principles and practices of selecting and scheduling television content, including program acquisition, schedule placement, and audience building for television, mobile and internet delivery. Constraints and influences on programming decisions such as audience characteristics, competition, industry codes, and regulation are considered.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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