BTMM 2141 - Mass Communication Research

Institution:

Temple University

Subject:

Description:

An introductory survey of the methods and techniques of conducting research tailored to mass media issues. Topics include: market research, polling, surveys, depth interviews, content analysis, focus groups, and experiments.

Note: Offered once per year.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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