ADVERT 2131 - Advertising Media Planning I

Institution:

Temple University

Subject:

Description:

In this basic course, students learn the analysis and understanding of communication vehicles as advertising media, the concepts and resources involved in developing media objectives and strategies, as well as media selection criteria and vehicle purchasing.

Credits:

3.00

Credit Hours:

Prerequisites:

ADVERT 1101 (0050), 1102 (0055), 1196 (1103, 0065), 1141 (0070)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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