ADVERT 2121 - Copywriting: Introduction

Institution:

Temple University

Subject:

Description:

This course focuses on writing effective advertising messages for print and broadcast media. Emphasis is on craft, writing ability and style. Composition and the integration of graphic elements are explored. Practical assignments teach students how to use the most common copy techniques effectively to create advertising with stopping power.

Credits:

3.00

Credit Hours:

Prerequisites:

ADVERT 1101 (0050), 1102 (0055), 1196 (1103, 0065), 1141 (0070)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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