ADVERT 2101 - Advertising Strategy and Positioning

Institution:

Temple University

Subject:

Description:

Students learn to connect message solutions to marketing problems through an understanding of the relationship of marketing strategy and brand positioning to communication strategies and advertising copy.

Credits:

3.00

Credit Hours:

Prerequisites:

ADVERT 1101 (0050), 1102 (0055), 1196 (1103, 0065), 1141 (0070)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.