This course provides entrepreneurs and aspiring entrepreneurs with an understanding of marketing for new and small enterprises. It addresses marketing strategies particularly relevant for such enterprises. Students will apply marketing concepts to new and small enterprises, such as creating and nurturing relationships with new customers, suppliers, distributors, employees and investors; and learn about the special challenges and opportunities involved in developing marketing strategies from the ground up. This course blends theory and practice to develop a comprehensive entrepreneurial marketing plan. Note: This course satisfies a Marketing Elective for Marketing Majors.