BMK 308 - International Marketing

Institution:

Wilmington University

Subject:

Marketing

Description:

This course is designed to facilitate an understanding of global marketing issues. Specific attention will be paid to cultural sensitivity in all facets of the marketing and promotional mixes, marketing research, and market development. This is a marketing elective.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2005 - 05/31/2010 

Institution Website:

www.wilmu.edu

Phone Number:

(877) 967-5464

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Trimester

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