BMK 413 - Challenges in Marketing Management

Institution:

Wilmington University

Subject:

Marketing

Description:

This course is the capstone course for marketing majors. Using various classroom techniques (e.g., simulations, case studies, etc.), students investigate approaches and problems of the analysis, planning, implementation, and control functions of a marketing plan in order to achieve desired marketing goals within an organization. This is a required course for marketing majors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2005 - 05/31/2010 

Institution Website:

www.wilmu.edu

Phone Number:

(877) 967-5464

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Trimester

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