COM 410 - Advertising as Communication

Institution:

Chatham University

Subject:

Description:

This course reviews the history and development of advertising. The course emphasizes basic advertising campaigns showing relationships of marketing, creative, print, and electronic media. Students will learn the basics of writing and editing for advertising and commercial copy for all media; selling, planning, and buying for the media; advertising's relationship to society and business; media choice; and production of advertising materials, with an emphasis on the creation and design of advertising elements. Prerequisite: COM234

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

COM410

Additional Information:

Historical Version(s):

09/01/2008 - 08/31/2010 

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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