COM 360 - Advanced Public Relations

Institution:

Chatham University

Subject:

Description:

Application of principles and methods to intensive analysis of public relations problems, decision making, programming, and evaluation in simulated staff and agency organization. The course emphasizes the principles and practices of public relations as a basic component in the promotion and marketing of goods and services; regulatory considerations; and consumerism. The following topics may be covered, depending on student interest: public relations in entertainment, including films, broadcasting, music, expositions, amusement parks, resorts, and arenas; developing, managing, and evaluating campaigns designed to reach niche audiences segmented by culture, lifestyle, and other factors; and sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals. Prerequisite(s): COM 260

Credits:

3.00

Credit Hours:

Prerequisites:

COM260

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

COM360

Additional Information:

Historical Version(s):

09/01/2008 - 08/31/2010 

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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