BUS 445 - Marketing Strategy

Institution:

Chatham University

Subject:

Description:

This course examines the concepts and processes for gaining competitive advantage in the marketplace. It is designed around a marketing planning approach with an emphasis on strategic analysis and planning. The course takes a hands-on approach toward analyzing markets and market behavior, and matching strategies to changing market conditions.

Credits:

3.00

Credit Hours:

Prerequisites:

BUS243

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

BUS445

Additional Information:

Historical Version(s):

09/01/2007 - 08/31/2010 09/01/2006 - 09/01/2007 

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.