BUS 327 - Global Marketing

Institution:

Chatham University

Subject:

Description:

This course explores the rapidly evolving realities of international marketing. Through class discussion, case study and project work, students learn to analyze macro-environments (alternative cultures, economic systems, financial markets, governments and legal issues). Students learn to develop marketing strategies and tactics to fit the unique aspects of targeted global markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

BUS327

Additional Information:

Historical Version(s):

09/01/2008 - 08/31/2010 

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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