BUS 310 - Organizational and Marketing Research

Institution:

Chatham University

Subject:

Description:

This introductory research methods course provides business and social sciences students with an in-depth examination of the qualitative and quantitative research principles that are needed to complete their tutorial work. Specific topics include problem definition, literature review, theory development, research design, sampling theory, construct measurement, data collection, data analysis, reporting results, interpreting findings, and developing actionable recommendations. This course is designed to make each student a knowledgeable research consumer and a beginning practitioner through the use of assigned readings, exercises, class cdiscussion, case analyses and an applied research project on a topic of the student's choice. Prerequisite: MTH110 or PSY213

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

BUS310

Additional Information:

Historical Version(s):

09/01/2008 - 08/31/2010 09/01/2007 - 09/01/2008 09/01/2006 - 09/01/2007 

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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