BUS 244 - Consumer Behavior

Institution:

Chatham University

Subject:

Description:

The course reviews and evaluates the major theories of consumer behavior from the economics, behavioral sciences, and marketing literatures. The use of consumer research data for marketing decisions is emphasized. Topics include market segmentation, theories of brand choice, family decision making, life cycle theories, and the diffusion of innovations.

Credits:

3.00

Credit Hours:

Prerequisites:

BUS243

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

BUS244

Additional Information:

Historical Version(s):

09/01/2007 - 08/31/2010 09/01/2006 - 09/01/2007 

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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