BUS 243 - Principles of Marketing

Institution:

Chatham University

Subject:

Description:

This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.

Credits:

3.00

Credit Hours:

Prerequisites:

BUS105

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

BUS243

Additional Information:

Historical Version(s):

09/01/2008 - 08/31/2010 09/01/2007 - 09/01/2008 

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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