HTMT 350 - Hospitality & Tourism Marketin

Institution:

College of Charleston

Subject:

Hospitality And Tourism Manage

Description:

This course examines how leading hospitality and tourism enterprises apply marketing principles to create and retain customers. Special attention is given to the timing, packaging, pricing, channels of distribution, advertising and personal selling functions of destination-marketing organizations and convention and meeting facilities. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions..

Credits:

3.00

Credit Hours:

Prerequisites:

HTMT 210 AND MKTG 302 AND ( ECON 200 OR ECON 202 OR HONS 211 ) AND ( ECON 201 OR HONS 212 )

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cofc.edu

Phone Number:

(843) 953-5500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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