BUS 420 - Advertising and Public Relations

Institution:

Warner Pacific College

Subject:

Description:

Consideration of the nature and role of advertising and sales promotion in the marketing mix, with attention focused on objectives, strategy and evaluation of results. Will develop video and print advertisements and campaigns. Prerequisites: BUS 241, BUS 310, BUS 342.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.warnerpacific.edu

Phone Number:

(503) 517-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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