BUS 241 - Principles of Marketing II

Institution:

Warner Pacific College

Subject:

Description:

This course is the second of two foundation courses in the field of marketing. Topics included are terminology, research, distribution, promotion strategies and pricing. Emphasis is placed on planning marketing programs and the administration of marketing operations. Prerequisite: BUS 240.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.warnerpacific.edu

Phone Number:

(503) 517-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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