BUS 240 - Principles of Marketing I

Institution:

Warner Pacific College

Subject:

Description:

This course is the first of two foundation courses in the field of marketing. Topics included are terminology, research, distribution, promotion strategies and pricing. Emphasis is placed on understanding marketing management concepts, analyzing marketing opportunities and developing marketing strategies.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.warnerpacific.edu

Phone Number:

(503) 517-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.