SUS 6060 - Managerial Marketing

Institution:

Alliant International University

Subject:

Description:

This course aims to introduce a framework for marketing management and the implications for sustainability. Managerial Marketing is an integrative course and builds on previous MBA course work, particularly Principles of Sustainability, Human Dimensions of Leadership, Strategic Management and Managerial Economics. The course is structured around three interconnected dimensions: Marketing (concepts, strategies and tools), Sustainability and the Pathfinder Pragmatic Inquiry.

Credits:

3.00 - 4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alliant.edu

Phone Number:

(866) 825-5426

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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