PSY 3136 - The Psychology of Persuasive Communication

Institution:

Alliant International University

Subject:

Description:

Examination of the persuasion process, the pervasiveness of persuasion in our lives and the identification of the distinctions between persuasion, propaganda and manipulation. Students will also explore attitudes and their relevance to the field of MPR. Students will develop the ability to apply appropriate persuasive communication strategies and tactics as they conceptualize and design MPR programs and campaigns. Prerequisite: COM 3000

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alliant.edu

Phone Number:

(866) 825-5426

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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