COM 3050 - Publishing:Managing the Unmanageable

Institution:

Alliant International University

Subject:

Description:

Introduction to print, electronic, and web publishing. Examines campaigns, press releases, brochures (business-to-business and business-toconsumer), pitch and news letters, news and public service announcements, in-house media, bias-free writing, advertorial, environmental, and crisis communications.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alliant.edu

Phone Number:

(866) 825-5426

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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