BUS 5030 - Survey of Marketing

Institution:

Alliant International University

Subject:

Description:

A survey of the marketing function in the business enterprise, market segmentation and target marketing and the key elements in marketing: product, place, price and promotion.

Credits:

1.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alliant.edu

Phone Number:

(866) 825-5426

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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