COM 4000 - Marketing Public Relations Communications :Cases and Campaigns

Institution:

Alliant International University

Subject:

Description:

Exploration and analysis of cases and campaigns that use public relations to support marketing. Using teamwork and classroom discussions, students will study how public relations employ strategic communication to manage product information that is used to encourage purchase and consumer loyalty. Prerequisites: COM 3000, COM 3001

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alliant.edu

Phone Number:

(866) 825-5426

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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