HRT 3020 - Hospitality Marketing & Sales

Institution:

Alliant International University

Subject:

Description:

(3 units) Services marketing concepts and principles applied to hospitality organizations and strategies to market services are examined. Primary focus is on creation of a marketing plan including: the marketing environment, market segments and target markets, and marketing strategies. Prerequisite: Introduction to Hospitality and Tourism Management

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alliant.edu

Phone Number:

(866) 825-5426

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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