MKTG 3875 - Marketing Rights and Responsibilities

Institution:

University of North Texas System

Subject:

Description:

3 hours. Critical assessment of the ethical and social impact of marketing strategy and tactics. Specific attention is directed to the rights and responsibilities of marketers, consumers and society. Topics include the application of ethical theories to advertising and promotions, distribution, pricing and product development practices. Students are introduced to ethical concerns related to consumer profiling, target marketing and market segmentation. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650) or consent of department.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

untsystem.unt.edu/

Phone Number:

(214) 752-8585

Regional Accreditation:

Southern Association of Colleges and Schools

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