MKTG 3700 - Marketing and Money

Institution:

University of North Texas System

Subject:

Description:

3 hours. Students are taught to understand and appreciate the money implications and impact of marketing decisions. The teaching method is "intensively hands-on" and makes use of mini-cases, problems and exercises in the context of market opportunity analysis, market segmentation, and planning and implementing a marketing mix. Prerequisite(s): MKTG 3650 (may be taken concurrently, but completion is recommended) (non-business majors may complete MKTG 2650).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

untsystem.unt.edu/

Phone Number:

(214) 752-8585

Regional Accreditation:

Southern Association of Colleges and Schools

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