ADV 121 - Consumer Advertising

Institution:

San Jose State University

Subject:

Description:

Principles and practices of advertising consumer products and services using traditional mass media, alternative media, and new media. Topics include consumer behavior; branding, targeting, and positioning; national brand advertising; retail strategy, advertising and merchandising. Prerequisite: A D V 91. 3 units

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjsu.edu

Phone Number:

(408) 924-1000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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