E/M 260 - Marketing

Institution:

Gustavus Adolphus College

Subject:

Description:

This course focuses on the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services thereby creating an exchange that satisfy individual and organizational goals. Moving from a firm understanding of marketing basis-product, price, promotion, and place-this course then explores the changing dynamics surrounding exchanges. These changes are reflected in such issues as: "bricks and mortar versus online retail," the changing role of market intermediaries, and evolving globalization of trade and exchanges. Prerequisites: E/M-101, E/M-102, and E/M-130. Fall and Spring semester

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.GUSTAVUS.EDU

Phone Number:

(507) 933-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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