E/M 355 - Marketing Research

Institution:

Gustavus Adolphus College

Subject:

Description:

This course explores the planning, collection, and analysis of data relevant to marketing decision making. The course centers around student teams working with a local or regional organization, assisting that organization explore a pressing marketing issues or concern. Via secondary or primary data sources students are exposed to all elements of the marketing research process, ending with a report, with recommendations, to their client organization. Prerequisites: E/M-101, E/M-102, E/M-130, and E/M-260. Spring semester.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.GUSTAVUS.EDU

Phone Number:

(507) 933-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.