MRKT 304 - Marketing Management

Institution:

Davis & Elkins College

Subject:

Description:

3 semester hours A study of managerial considerations in marketing decisions, evaluation of alternatives of action, and strategy in profit terms, demand analysis, case studies in marketing, product development, distribution channels, pricing and promotion areas. Prerequisite: at least 60 semester hours completed including MRKT 201 and an additional 18 hours from the area of Business Administration.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dewv.edu

Phone Number:

(304) 637-1900

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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