MRKT 321 - Advertising and Promotion

Institution:

Davis & Elkins College

Subject:

Description:

3 semester hours Introduction to principles and practices of advertising and promotion. Students learn the basics of writing copy, designing layout, and selecting media. Opportunity for the application of the basic concepts and skills to advertising and promotion projects are included. Prerequisite: MRKT 201.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dewv.edu

Phone Number:

(304) 637-1900

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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