MKTG 329 - Marketing Research

Institution:

Western Illinois University

Subject:

Description:

This course concentrates on the fundamental techniques involved in determining problems, gathering and processing secondary and primary sources of information to solve marketing problems. Students will apply the research process to particular problem areas or cases through computer applications and statistical analysis. Prerequisites: Mktg 327 and DS 203.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wiu.edu

Phone Number:

(309) 295-1414

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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