MKTG 497 - Marketing Management

Institution:

Western Illinois University

Subject:

Description:

The integration and implementation of marketing strategy by the marketing management manager is the focus of this capstone course. Through participative analysis and discussion, each student is exposed to the dynamic marketing environment. Prerequisites: Mktg 327, an additional 6 s.h. of marketing coursework, and senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wiu.edu

Phone Number:

(309) 295-1414

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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