JOUR 348 - Advertising Copy and Layout

Institution:

Western Illinois University

Subject:

Description:

Principles and practice of writing advertising copy for mass media; using technology to prepare layouts; portfolio development. Writing Instruction in the Discipline (WID) course. Prerequisites: Jour 121 and 331, or consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wiu.edu

Phone Number:

(309) 295-1414

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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